Monday, October 25, 2010

Sleepless in Seattle and Loving it & ColorMix Tampa! ... heading to airport!

Last week was spent sleeping on planes and getting woken up by some fantastic Artists and Designers.  I got back Saturday morning and had to prepare for the upcoming week in Northern California and Minneapolis.  I am now getting ready to head to the airport... This week's blog will not have any how-to's and will be limited in text.  Lot's of links to cool stuff that I discovered and photos of the week.

First, Boo! This is my all time favorite classic Halloween movie.

I met with a couple of incredibly talented Plaster experts in Salt Lake City and will have details and photos of their upcoming projects soon.

The Seattle Design Center proved to be a great point of inspiration for me, both in the showrooms that I saw and the designers and artists that I met.

I met Kay Perret and we got to spend time talking shop and walking the design center showrooms.  See her below next to the massive carved antique doors.

Robert Allen,  Dwell Fabrics were inspirational
Madeleine Carde put on a great Faux Impressions, Interior Designer and Decorative Artist program SDC.  (Photo below) You can contact Madeliene for more info at:

Tracy Wade,  the local IDAL chapter president was in attendance with other chapter members. 

I was very encouraged to witness some  networking happen between designers and artists after my presentation.  Good Stuff!

I was inspired by and pleased to meet Melissa Koch of Artwood Studios, a Seattle based artist who not only is a fantastic decorative artists, but also runs The Children's Atelier, art school in Seattle.  Melissa's work is featured in a gallery of the Seattle Design Center.

One of her children artist's pieces shown below

If Seattle wasn'y enough food for my wearly soul, the Rock Concert ProShow, ColorMix, Faux Impressions day of fun ended my week with a BANG!

Carolyn Barton did a Fantastic job presenting the 2011 Colormix!  (photo above)  For more information about ColorMix 2011 and upcoming presentation dates and locations, go to:

Al Culp, Sherwin-williams Sales Rep Extraordinaire, pictured below, created a series of Faux Impressions sample boards that were on display at the event.  Thanks to Al for all of his efforts!!

We were fortunate to have Linda Banning, National Presidentt of IDAL at our Tampa event. (Photo below)  Linda spoke a bit about IDAL and the convention next year in Virginia.  Linda also is preparing to teach Faux Impressions for Paint contractors in her Tampa Studio!!!
Please contact me with any questions and I hope to see you soon at one of our hands=on or interior designers sessions!

See you next Sunday.


Sunday, October 17, 2010

Rough Week saved by Venetian Plaster Mavens!

I was running a very tight schedule this week and went coast to coast over night.  Chicago to Phoenix to San Francisco to Washington D.C. to Lancaster, PA to Buffalo, NY ... finally back to Sweet Home Chicago!  So tight, that I ended up completed my sample board preparation on my first night in Phoenix and used my rental car as a DRYING RACK!  (Don't try this at home kids!)  See photo:

Before we get into the details of my visits with artists and painters in Phoenix and Lancaster, I want to promote 3 events for this coming week.

Tuesday, October 19th: 3:00 PM- 5:00PM at Sherwin-Williams in Birmingham, Alabama at 419 37th Street.
Thursday, October 21st: Noon and 2:00 PM in the Seattle Design Center, Seattle WA

Central Florida Sherwin-Williams Color and Faux Event!!!
Friday, October 22nd: 11:00AM- 2:30 PM inTampa, Florida. located at Ala Carte Pavillion, 4050 Dana Shores Dr., Tampa, Fl 33634  This will be a Ton of Fun and more Color, Design and Faux information than you could ask for.... all in 1 place. (Be there or Be Square)

Back to the Tour of Duty...

I began this past week at the Scottsdale, Civic Center Library presenting to and meeting with a large group of interior designers and decorative artists to discuss the Faux Impressions program and Faux finish in general.  Laurie Clark, the local Sherwin-Williams Design Account Executive, put together a fantastic crowd and event.  I even had the pleaseure of seeing Char Burrows, ASID of C.B. Interiors, an old friend of mine from Chicago.  We did a lot of great projects together in Chicago in the 1990's  before she left us for warmer climates. (It was 60 degrees and beautiful that morning and 98 degrees by afternoon!)

Over the next 24 hours, I met and painted with 100 or so painters and decorative artists. They kept me on my toes and were very inspiring.  See photos below:

....I am having technical difficulkties loading my photoS !!!

The sample above was created by Francisco Espinosa.  He rolled a thin coat of Quartz Stone over a dry layer of Metallic.  Then he scraped it back thin for a striae effect with his trwel.  A few minutes later he skip trowel applied some additional Quarts Stone in random patches.  Very Cool!
Multi Media Artist,  Fish Smith was very creative, blending metallics, Quartz Stone and Venetian Plaster. (above and below)

Below Trisha Gale, created a textural masterpiece:

Venetian Plaster Mavens 1 & 2:
Phoenix has some serious Plaster Masters and I was lucky enough to spend an entire afternoon with 2 VP Mavens; Joanna and Linda Couch.  This mother and daughter team really knows their stuff.  Being a paint nerd myself, I have a good nose for other truely devoted and knowledgeable creatures.  Well, I have met few who know as much about the decorative finish process and business, let alone know the nuances of all of the various product offerings on the market related to Venetian Plaster, Metallic Plasters and Glazes, as Joanna and Linda.  It was also a treat to see them work the trowels and product.

I was very impressed with their stories of the classroom and their approach to teaching the decorative arts.  I also was blown awayby their marketing and sales book.  I asked them if I might take a few photos to share with their peers on the blog.  Notice in the close up below, that they feature a close up photo of the decorative finish on a page with a room shot of the finish installed. (Very Smart!)

Joanna on Left & Linda on Right

Joanna and Linda worked the Dimensional Basecoat, Quartz Stone, Venetian Plasters and Metallics with aboandon and came up with some fantastic looking finishes.  Thankfully, they loved the way that the products performed and how easily they moved.  Linda, commented that she was beginning to think that her Venetian Plaster Days were over, But with how easy our product applies and burnishes, she is going to  keep on truckin!!  (Lucky for us, because she has a lot to offer as an installer and instructor)

For videos of how-to install go to

Cross Country, to meet VP Maven # 3!
After sleeping on a few planes, I made it to Lancaster, PA and before doing a session with over 30 decorative artists, I made a trip with Sherwin-Williams Sales Rep Pat Gerlach to the jobsite of Janie Reeves.  Janie was another unvelievable source of information, wisdom, inspiration and wit!  She taught me a few things and reminded me of a few.  Her attitude and expertise were just the spark that I needed to get ready for an afternoon hands-on session with an impressive group of central PA artists.

Janie had a beautiful sample of Venetian Plaster with some embedded, colored plaster scroll work. (see above)

Meeting artists of this caliber is what keeps me going on these tough weeks. Thakfully Janie was able to finish her beautiful installation and make it to our afternoon group hands-on session.

Lancaster,  PA was great:
Jenn Mathews, above showed me her recent Veneitan Plaster samples. Jenn, has installed 6 jobs recently with our new Venetian Plaster and said that she no longer has to plan a trip to the massage therapists or doctor after burnishing Venetian Plaster.  Her unsolicited comments MADE MY DAY!

See Heath's Sea Sponge Rolled metallic samples.  He took out mini Sea sponge roller and random roll er applied the light blue metallic glaze over the charcoal colored base.  Great looking and Fast to the Wall!
Thanks to all for your help and your open approach to the sharing ideas and best practices.

Week of October 25th:
I will be in San Jose and San Francisco 25th ans 26th  and Minneapolis the 27th!

Thanks for checking out this week's blog and look for another update next Sunday!

For more information contact Ed Mattingly at

Sunday, October 10, 2010

Circling NYC via Long Island, New Haven, CT and Paramus, NJ

Where's Ed this Week?!:

Tuesday, October 12th at 9:00 AM: Scottsdale Civic Center library, 3839 Drinkwater Blvd. I am also looking forward to meeting with a couple of Venetian Plaster Guru's in town!Wednesday, October 13th:

7:30 AM: at Sherwin-Williams, 9700 N. 91st St, Peoria, AZ
11:00 AM: at Sherwin-Williams, 8710 E. Shea Blvd. Scottsdale, AZ
3:30 PM: at Sherwin-Williams, 1805 E. Baseline Rd. Tempe, AZ
Thursday October 14th at 2:00PM: at Sherwin-Williams, 1261 Manheim Pike, Lancaster, PA

This past week was BUSY!
New York City and the surrounding territories got a lot of attention from Sherwin-Williams this past week. This special attention including multiple training sessions with SW store managers and Sales reps and dozens of key customers in Plainview, Long Island, as well as reconnecting with the Jersey Boys from last week and a trip to Connecticut. 

I want to thank everyone that I met for being patient with my scratchy voice and coughing throughout the presentations.  Thanks also to Nyquil and most importantly DAYQUIL.  (All rested and better now)

I was inspired by my visits and worked out my inspirations on a Textured Fresco sample board this weekend. Step-by-step how to listed later in this feature:

While I was busy, slopping our new products and doing several hands-on sessions getting to meet some of the regions Top Decorative Artists, Jackie Jordan our Director of Color Marketing was presenting ColorMix just miles away for interior designers and architects.

We really hit it hard in the burroughs! (Photos below)

Long Island:
I was really excited to meet the local artists in Long Island, as many of them have great reputations and portfolios to match.  See the photo below of the local IDAL Chapter.

Bob Hendricks, a NYC SW Sales Rep is shown below, holding a sample board that a customer recently did on a commercial project using our Quartz Stone and Metallics to create a jazzed up, Concrete finish.

Marty Weisehahn of Classic Faux Studios attended both days of sessions and will be teaching our products and portfolio finishes to professionals in the area in coming months.  What a great guy, dedicated instructor and a  super talented artist.  Check in with Marty for scheduled class times.

The timing of all of this activity facilitated "SW TEAM" New Haven, Paramus and Brooklyn all to work together to service an important customer on an installation in NYC.  Thanks to all who worked together to get enough Venetian Plaster to the job site! 

Phone Ahead, Better Yet, Get a Sales Rep: For those of you getting ready to use our highly regarded, Venetian Plaster or Metallics or Textural Coating, I would recommend that you check with your local store to be certain that they have enough product on hand for your project. Due to the newness of this product and the popularity, it would not be safe to assume that on any given day that your store has unlimited quantities of a specific faux product or tint base.  It is all about communication, and if you work with your sales rep, he or she will see to it that they pull whatever is necessary to keep you busy "on the walls!"  If you do not have a sales rep, ask your store manager to put you in touch with one.  This person will look out for you to make sure that you are getting the best pricing and professional care.  If you don't have a rep, get one soon!

I made good use of an evening and drove from Long Island to New Haven, CT to meet with Holly Whiting of Artistic Finishes. Holly is planning to teach classes with our line and we needed to spend a little time together to go over the product capabilities in detail. I was a little under the weather, but was so glad that i made the trip.  Cool studio and an incredible artist!  Holly is also a moderator on the Faux forum 

The photo below shows the entrance to her studio.  Holly's space has great windows for natural light and a lot of hieght for her commissioned murals and art work.  This is a very open and inviting space in which creativity bounds.  The walls are covered in her finishes and art work and I found myself envying her crib. 

At the entrance, after you notice the "larger than life" handpainted wall of stone,  you see in the center of her foyer an acrobatic's swing, harnesses and matts.  Now that's entertainment!
The stone wall she points out, is a work in progress that Holly paints during her open houses and client gatherings.

Harrisburg, PA:
After, spending a couple of days in Long Island, CT and Manhattan, i headed to Harrisburg, PA for a meeting with about 40 decorative artists.  What a group of talented and experienced decorative artsits!  We were joined by Carolyn Blahosky from the IDAL national board.  I want to  thank Local Sw Sales Rep Pat Gerlach for hunting down this incredible group of painters.  As always, I learned a thing or two from this group and got to see some first rate portfolios.  It was exciting to see the various techniques and watch the group share ideas and get creative together.  I will be back in the area this coming Thursday at 2:00PM at the SW store in Lancaster, PA.

Upcoming Stops on the Tour of Duty:

Central Florida:  Save the Date!! 
Sherwin-Williams Day of Faux in Tampa on Friday October 22nd
9:00 AM:    Open house
11:00 AM   Color Mix 2011 by Carolyn Barton (Interior designers and decorative artists)
Noon:          Lunch
12:30 PMFaux Impressions Preview by Ed Mattingly  (Interior designers and decorative artists)
1:30 PM:     Faux Impressions Hands - On Sessions for Paint Contractors

San Francisco & San Jose, October 25th and 26th

How -To: Textured Fresco Step-by-Step:

See the video below of how to quickly apply the Old World Texture using our innovative combination of the Dimensional Basecoat, Mini Sea Sponge roller and Rounded Edge Trowel.
Textured Fresco

Step 1a:  Apply the Dimensional Basecoat using the Mini Sea Sponge roller.  Roll in short curving motions and apply generously in random patches.
Step 1b: Back trowel with the rounded edge 10" trowel to smooth and flatten the Dimensional Basecoat, creating various shapes and high and lows.
(In Video Above)
Step 2: After the texture is completely dry, apply a coat of Duration Home matte finish in color SW 6221.

Step 3:  After the paint is dry, apply a glaze with a cellulose sponge of sponge mitt, rubbing the glaze into the crevices and softenening and blending the glaze off of the high spots, to create a beautiful and dramatic Old World effect.  Glaze color SW  6048.  Ratio =  2 parts latex glaze, 1 part XIM latex Extender, 1 part paint. (3/1 ratio)  This could be a completed finish.  See below:

Step 4:  After the glaze is dry,  you can apply accent metallic glazes.  Using the same type of cellulose sponge or Spnge Mitt, lightly rub and blend 2 metallic glazes for a desired highlight effect.  SW colors featured in our Metallic Glazes are SW 6221 Moody Blue and SW 6334 Flower Pot.

Step 5:  For additional highlights, you can lightly sand the high spots and texture with a medium sanding sponge.  Rub lightly to "break through" the colors for your desired distressed effect.

Thanks for checking out this week's blog and look for another update next Sunday!

For more information contact Ed Mattingly at