Tuesday, May 29, 2012

Rocking in Reno... The 27th Annual IDAL Convention

Lot of Great Instructors and lecturers are schedule for the 27th Annual IDAL Convention in Reno this July!
Pat Ganino

Single name instructors like, "Melanie, Pierre, Kelly, Gary, Sheri, Dru, Pat..." (You know who they are!)

Lots of great instruction all around!

And then there is "ColorMix 2013" presented on Friday June 27th at 3PM, by none other then Jackie Jordan, director of color marketing for The Sherwin-Williams Company.   www.SWStir.com

check this all out at www.artisphereonline.com and


Also see some of the Classes below:

W108 ~ Global Carpet Collage

Wednesday 7/25/2012, 12:00 pm - 8:00 pm
(Includes break from 4:00 pm - 5:00 pm)
Room: N-10
Fee: $365
Melanie Royals

Create an incredible 30” x 48”global-inspired, vintage-dyed "carpet" wall hanging on Roc-lon canvas. You will have the chance to experiment with a variety of unique techniques that can be translated individually or in combination to create a wide array of exotic wall finishes. We will play with texture, pattern, distressing, metallic foils, and over-dying with translucent stains. You will receive guidance as to technique and pattern placement, but are encouraged to insert your own unique creativity into your artwork. Multiple color options for final dye colors will be provided. Class fee includes 7 different Royal Design Studio stencils to keep, and a tube for transporting your treasure home!

Skill Level: Intermediate
Class Type: 100 Artistic Stenciling

Supplies to Bring: Students MUST bring
these BASIC SUPPLIES plus: Assorted sizes stencil brushes and plaster trowel
Supplies/tools/stencils student keeps: 7 Royal Design Stencils used in project (over $250 retail value), Royal Stencil Cremes and round tube for carrying or mailing finished project

W310 ~ Classic Italian Panel Ornament in Trompe L'oeil


Wednesday 7/25/2012, 12:00 pm - 8:00 pm
(Includes break from 4:00 pm - 5:00 pm)
Room: N-8-9
Fee: $300
Pierre Finkelstein

Upsell a job by adding a simply executed ornament above a door, lower panels, or kitchen cabinets. Using simple trompe l'oeil techniques, follow Pierre's easy steps to complete this 3-D classic Italian ornament. Learn how and where to place your shadow and highlight with confident brush strokes. This is sure to be a portfolio knockout. Brushes will be sold separately during class. This class is best taken with Pierre's TL FUNDAMENTALS. Create a complete panel with Pierre's MOLDING IN TL.

Skill Level: All Skills
Class Type: 300 Trompe L'Oeil, Woodgraining, Marble

Supplies to Bring: Students MUST bring
these BASIC SUPPLIES plus: 5h pencil, straight edge - 2 feet minimum, eraser, pencil sharpener/box cutter, small sea sponge, brush caddy, small, round, quality brushes (preferably sable), ornamentation brushes will be available for purchase during class.
Supplies/tools/stencils student keeps: hand-outs, canvas
Supplies Donated By: Golden Artist Colors

W601 ~ Specialty Tools Class

Wednesday 7/25/2012, 12:00 pm - 8:00 pm
(Includes break from 4:00 pm - 5:00 pm)
Room: N-1
Fee: $245
Gary Lord

In this class you will use 6 specialty tools and various products that will give you one of a kind finishes that are fast to execute but look very complicated. This class will also incorporate the use of multi-patterned foils, metallic paints, glazes, and stencils to create these sale-able finishes. This class will also touch on the selling and marketing of these and other decorative painting techniques.

Skill Level: All Skills
Class Type: 600 Decorative Wall Finishes

Supplies to Bring: Students MUST bring
these BASIC SUPPLIES plus: short stiff nylon bristle brush, wallpaper pasting brush
Supplies/tools/stencils student keeps: product information sheets, work sheets, step by step sheets
Supplies Donated By: Prismatic Painting Studio, Faux Effects International

W602 ~ Fire and Ice

NOTE - This class has multiple sessions on different days.
Wednesday July 25, 12:00 pm - 8:00 pm

(Includes break from 4:00 pm - 5:00 pm)
Thursday July 26, 1:30 pm - 5:30 pm
Saturday July 28, 8:00 am - 12:00 pm
Room: N-2
Fee: $200
Kelly S. King

Fire and Ice is the newest portfolio created by Kelly S. King, Director of Education and Product Development for Modern Masters. 2 days of exciting techniques using the Platinum Series Glass Bead Gel, intermingled with Metallic Paint, Metallic Plaster, Venetian Plaster and Foils. These 10 finishes will ignite color, glistening shine, and a reflection of radiance as if frozen in water or tantalized with fire. Finishes will glitter with gold or shimmer with silver, slightly modern, cleverly clean, and a touch of tradition. Just when you thought paint was sexy...it's about to get sexier! Want your sexy back?

Skill Level: Advanced
Class Type: 600 Decorative Wall Finishes

Supplies to Bring: Students MUST bring
these BASIC SUPPLIES plus: A trowel for Metallic Plaster, sample carrier, wax paper to put between samples, calculator
Supplies/tools/stencils student keeps: A free kit (for each attendee) with Modern Masters Platinum Products (Retail Value over $400.00). Wall Glazing Cream, Furniture and Cabinetry Glazing Cream, Glazing Cream Colors-4 oz bottle of each of the 44 Colors, Zero VOC Basecoat
Supplies Donated By: Modern Masters

After all of these classes are done and all of the WOW sample boards are added to portfolios, then what??!!
Come spend Friday Morning with Pat Ganino and Ed Mattingly
F707 ~ Designed 2 Sell: Portfolio & Networking in 2012

Friday 7/27/2012, 8:00 am - 12:00 pm
Room: Tetron
Fee: $95
Ed Mattingly, Pat Ganino

Ever wonder why your sample boards are not winning you multiple projects? Review several state-of-the-art examples of sales portfolios both painted and electronic, focusing on the common pitfalls to avoid and most effective and efficient paths to take when designing your portfolio and sales plan. We will cover the sales call "script," including frequently asked questions and comments with a focus on the consumers' concerns and thought process. We will also "connect the dots" and direct you to several networking opportunities both live and through social media, leveraging existing powerful sales and marketing networks.

Skill Level: All Skills
Class Type: 700 Business Lecture/Demo

Supplies to Bring: Portfolio examples
Supplies Donated By: Sherwin-Williams and Faux Forum

Then Friday Afternoon with Jackie Jordan and network with interior designers and architects!

Jackie Jordan to Present at the IDAL Convention in Reno
On July 27th at 3:00PM on the main stage in the Expo Hall you are in for an extraordinary treat. Come see the world premiere of ColorMix 2013, presented by Jackie Jordan, Director of Color Marketing for The Sherwin-Williams Company and creative director of STIR magazine.  Jackie travels the world attending key shows, art exhibits, fashion and fabric expos from Paris to Milan to the Far East to NYC and beyond.  She works with her national and international design teams to put together ColorMix each year and provide content and editorial direction for STIR magazine. 
Each year, beginning in September Jackie and her team present ColorMix to interior designers and architects, nationwide at sold out venues and major industry conventions.  This world class, multimedia presentation is coming your way in July!
Jackie will present a 1 hour CEU to IDAL members and regional interior designers and architects this year at our Convention.  Attendees will get to meet Jackie for a wine and cheese reception, immediately following her presentation.  This is a great networking opportunity to discuss your craft with specifiers and potential high-end repeat customers, as well as discuss color and design with the paint industry’s color guru.
You will not only leave the IDAL Convention with tons of inspiration and education related to the decorative arts, but attend this free lecture session and you will return home to your clients with leading edge color and design trend knowledge.  Let your designer and top customers know that you saw it first!
Check out this clip from last years’ ColorMix 2012 feturing a poem and animation about Neutrals. 

Hope to see you all in Reno this July!


Ed Mattingly

Get the Answers to Questions about World Color and leverage that information for your clients:
How do we stay ahead of the trend curve? Where do color and design trends start and how soon will we see those influences in our design? What are the driving forces that shift colors and design?  How do the manufacturers of fabrics, wallcoverings, flooring, coatings, carpet, electronics, automotive, homeware, fashion, etc. decide their color palettes for upcoming product launches?
Invite your designers to visit Reno and see this world premiere and see all that our expo and vendors have to offer.  Can’t wait to see you all there!
To see some of the results of Jackie’s newest impacts on color and design, check out the Stir ipad app at www.SWSTIR.com .  There is exclusive electronic content like:
and LetsChipit! At www.letschipit.com