Commercial Faux Installations ... Chip it! & New Email

Lets Chip it!

www.letschipit.com


Check out this new an incredible app!! www.letschipit.com

Metallics and Plasters in ANY Color!
Specify SW 6106 Kilim Beige... You can now have that in Flat, Matte, Eggshell, Semigloss, Gloss, Metallics, Venetian Plaster and Quartz Stone.

Commercial Faux via Sherwin-Williams
Take a peek at just a few of the commercial faux Impressions installations that are occuring around the country.  This is all due to the Color accuracy and easy of installation and repair that is built into these products for the Commercial Installer. 

Industry First, Industry Changing Technologies related to decorative coatings

Questions about Faux??  My new email is SWFaux@gmail.com  Easy to remember, right?  so if you want to know anything about specifiying or installing our product remember.. "SWFaux" and of course we all know "gmail".

Commercial Installations: ...

Nicole Richie's Perfume
In Progress:
Photos coming soon, but look for Nicole Richie's new perfume featured in an amazing store front in Manhattan!

The Venetian Hotel in Las Vegas
Ongoing:
The Venetian Hotel in Las Vegas, Nevada has switched to the Faux Impressions Venetian Plaster due to it's Tint Control and color accuraccy as well as the ease of installetion and REPAIR!  (Vegas walls take a beating!!)

Stop by, drop a quarter and view the incredible old world mastery!



Vogue International Headquarters
Project from 2010:
I always expect to be surprised and impressed by the artists and contractors that I meet in my travels, but a recent trip to NYC tops my list of "WOW" moments! A few weeks ago in Long Island City,  I trained some 2nd year apprentices on how to apply our new Venetian Plaster and Metallic Plasters. The instructor was shocked at the ease with which the product could be applied to the wall and was particularly shocked with the ease of burnishing.  He said "We have had every company in here over the years and this is the BEST Venetian Plaster that I have ever seen!"  His comments were great to hear, but the invitation that I received to come back ASAP was even better.  The local Sherwin-Williams commercial sales team needed me back the following week to meet with the largest commercial contractor in NYC who was installing 23 floors of high polished Venetian!  A date was set for a Times Square morning meeting...

Like any good tourist, I got to Times Square early to have a Starbucks and soaked up the vibe. I then arrived early to the building to meet the contractor and field rep.  As I stood there, I was shocked at the vast numbers of "Beautiful People!"  (I mean all shapes, sizes,genders, ages, etc, decked out and looking spectacular!)  I wondered if all people in Manhattan looked this good while hurrying to work.  I was feeling under dressed and a little out classed.

I was prepared with my SW fan deck to match several colors and take a look at the previous Italian Plaster texture and finish. My hosts met me and we went through security, up the elevator to our first viewing. When I stepped off of the elevator into the first lobby, it all made sense.  We were in the international headquarters of VOGUE magazine.  (Soundtrack from Madanna or from Glee began running through my head.) 

I tried to stay on task, but I was a bit mesmerized by the location, the racks of clothes, models, production staff, posters of previous magazine covers and of course a certain CEO's presence in the offices.  I did my job and got out of the office without disturbing their fast paced intensity of purpose.  In other words, I managed to exit without knocking over any clothes racks.  Before I could recover, we stepped out of the elevator onto the Vanity Fair floor.  More of the same...Then it was Glamour, Bride, Wired... (I was wired!!)  As we left the building, I joked with my hosts that perhaps next time a little pre warning would be helpful.

See photo of Vogue Editor-in-chief Anna Wintour below:

Check out a great article in the Huffington Post regarding thing to learn from this icon!

http://www.huffingtonpost.com/rj-cutler/what-i-learned-from-anna_b_472236.html

That afternoon, I spent a couple of hours working with the commercial foremen and journeymen, getting them squared away on the correct application and burnishing of our new Venetian Plaster.  They really took to it quickly and stated that they felt that this formulation and approach to application was going to allow them to make an appropriate amount of profit. (Not usually the case)

Last week, while at my interior designer presentation, I showed the New York designers some of the samples from this high profile installation. They loved finishes and were shocked that such a high polish was achieved in only 2 coats and without the use of a wax or clears.  I left my presentation at the D & D Building and hurried over to see how the boys were doing.  They had completed 4 of the 23 floors and were doing a GREAT job! I could even see my reflection in the mirror polished finish of their Venetian. Their "Real Walls" looked just like the approved samples and all was WELL!  After rave reviews and compliments,  receptionist commented on the low odor, as she remembered the last time that wax was used, how the smell lingered for days.

I can't wait to see the completed project, and I am thrilled and proud to have our Faux Impressions, Venetian Plaster in on of the most important fashion and design buildings in the world. 

You can find out more first hand at your local Sherwin-Williams store or

at http://www.swfaux.com/  

http://www.swstir.com/

Email me with any questions or comments at SWFaux@gmail.com

Like me at www.facebook.com/fauxexpert

@fauximpressions

http://www.artisphereonline.com/

http://www.decorativeartisans.org/

Extreme Crackle Denim Inspired

Palm Desert Hands-on Session:
Palm Desert Hands-on session next week Thursday, December 8th, 10:00AM at:
Sherwin-Williams
39745 Washington St.
Palm Desert, CA
760 360-0503

See you there!

ed@mattinglynolimitspaint.com
http://www.swfaux.com/

Ed Mattingly

 

 

Dean Sickler's last Faux Impressions Class of 2011 on December 5th! Take a look at this link for more information. http://dundean.com/SWClass.shtml

Faux Impressions™ by Sherwin Williams Workshop and training in New Jersey, New York, Pennsylvania an

dundean.com

Workshops and training using the new Faux Impressions line of decorative products by Sherwin Williams. Taught by Dean Sickler, an internationally recognized master of professioanl decorative painting and arts

Extreme Crackle Video:

Check out my Denim Inspired Extreme Crackle video at    http://www.youtube.com/user/edmattingly?feature=mhe

Crackle Technique Video

Crackle Technique

Paint the wall.  Allow to dry.  Apply a single coat of crackle medium with a roller.  Allow to dry 1- 2 hours.

Then HEAVILY,

"Smash, Mash, Bash and Sponge" the paint on the wall.

Video:

For more information contact me at ed@mattinglynolimitspaint.com

http://www.swfaux.com/

Help Rape Victims via Penn St and Rainn

Help Victims, Vote by 3:00 PM Friday

Take a few minutes and go to the following link to Vote for your favorite T-Shirt design to raise money and awareness for Rainn.org.  Go to http://blog.mycroburst.com/penn-state-proud-t-shirt-for-rainn-org/ My favorite and my friend's t-shirt design is #208 (the only white one).

Heavy Stuff

I normally like to share fun things related to paint and faux and have begun to share how-to videos, etc. 

Today however, I am proud to share something of a more serious nature.  The news of the Penn St. sexual abuse victims has been eating me up. I normally do not follow sensationalized news stories closely and do not feed off of the media frenzie.  In this instance, I can't seem to let it go.  My wife commented recently that I seemed irritable when I returned from a business trip.  I realized tat it was because I had been reading news articles and transcripts on my Black Berry. 

I feel for the victims, the university, the community and the alumni.... What to do?

Positive Energy:

Today through a work friend, I learned about an organization (www.proudtobeapennstater.com) started by a few alumni who are working to raise money for RAINN.org.

She is a Penn St. Alumni a graphic designer was involved with the football program during her time at the university. She yearned for a way to help and emailed them a preliminary logo design suggesting they sell t-shirts to raise more money. Her design is one of six chosen out of more than 200 entries. They are accepting votes to chose the final winner through Friday, Nov. 18^th at 3:00 PM EST.

The winning t-shirt design will be printed by the thousands and sold to support this incredibly worthy cause.

http://blog.mycroburst.com/penn-state-proud-t-shirt-for-rainn-org/Her t-shirt design is #208 (the only white one). RAINN will use the funds raised for prevention efforts and to help victims through the National Sexual Assault Online Hotline, which is a popular resource for younger victims who are feel more comfortable seeking help online. Since #ProudPSUforRAINN launched 2 days ago, RAINN has seen a 38% increase in the number of victims using the Online Hotline. RAINN’s hotline director, Jennifer Marsh, said, “We’re seeing an outpouring of people reaching out for help — women and men, boys and girls — many of whom have been encouraged to get help for the first time as a result of this tragedy.”

Next Blog entry will be back to fun and Faux. 

Happy Thanksgiving!

Ed

ed@mattinglynolimitspaint.com

Smooth Quartz Stone Application Video

Faux Impressions, Smooth Quartz Stone Application. 
For more details go to: www.SWFaux.com

Check out the video at: http://www.youtube.com/watch?v=3NL3V_qSVkA

BOO! Segreto Book is Scary Sophisticated & ColorMix in Miami!

Scary Sophisticated Designs & ColorMix in Miami:
Every now and then I am reminded why I love what I do.  Leslie Sinclair recently helped me remember with her new book: http://segretofinishes.com/the-book.html

Boo!
But before, we get too serious, here is my recommendation for a really good Halloween Movie:

Back to Leslie's Book:

The incredible images below speak for themselves...

Do you get the idea?!  Remember why you decided to get into decorative painting?!...

Leslie's incredible talent is quietly evident in all of her interiors. (This is NOT the Attack of the Sponge or a how-to book with page after page of over-the-top Faux!)

I had the pleasure of getting to speak with Leslie on a recent phone interview.  She was busy running from client meeting to jobsite, but took the tme to talk.  As we spoke, I realized that we had a lot in common related to how we approached interiors and working with interior designers and clients. Leslie, said that her decorative finishes, "Showcase the architecture and design and hopefully provide a warm, wonderful feeling for my clients." 

Leslie, has worked hard over the years to hand pick and train her painters how to replicate her designs.  She has a small army of artists and highly trained and coached, talented painters.  Hard work and customer care along with her amazing sense of design is keeping her business booming in a tough economy. She is ALL ABOUT Customer Service.  She keeps her opinions to herself and focuses on the vision of the client.  (Every so often she has to gently guide a client away from disaster)

Speaking with Leslie was a treat and I hope to be able to work with her in the future on upcoming projects with Faux Impressions. 

Thanks Leslie for your inspiration and direction!

The world of decorative painting is limitless, ever-changing and richly complex. Finishes for walls, ceilings, floors and cabinetry are crucial to the embodiment of a home's character. Segreto Finishes’ niche in the world of design motivates owner Leslie Sinclair to constantly explore new techniques and finishes that appeal to a vast multitude of styles and personal tastes.

Leslie lives by the philosophy that upon entering a room, your eyes should not draw a distinction to one element or finish but should see the surroundings as a whole. By developing a palette that complements a home’s architecture and design, surroundings are given a new perspective.
Graduating from the University of Texas with a business degree, Leslie left her corporate job in 1995 to start Segreto Finishes, naming the company after her husband's family. Segreto, which means secret in Italian, rolls up all of Leslie's passions — architecture, interior design, art, people and business-- into her idea of the perfect job. Leslie's talent for color, bringing innovative products to Houston, hiring and training a quality staff and working with people on their individual needs, built Segreto' s reputation.
With a staff of 25 artisans, the company has become a premier finish design firm with work featured in numerous publications including Veranda, Traditional Home, House Beautiful, Country French, Elegant Homes, Beautiful Homes and Beautiful Baths, to name a few. Leslie also regularly contributes to Antique Shops and Designers magazine.
Inspired by all aspects of artistic painting, she owns an art gallery, Segreto Studios, and writes a blog, Secrets of Segreto, about interiors, art and finishes. Her first book Segreto: The Secrets to Finishing Beautiful Interiors, a wonderful reference book for anyone interested in home design can be purchased [here], various [Houston Antique stores] or through Amazon.com. Leslie, along with her husband and three children, resides in Houston, TX.

©2011 Segreto Finishes   |   All rights reserved  

ColorMix in Miami November 17th!!!

See the link below for details and scheduled events near you.

http://www.sherwin-williams.com/pro/paint_colors/explore/paint_color_trends/2012/

Jackie Jordan the Director of color Marketing for Sherwin-Williams and her team have put together yet again the industry's best and most comprehensive color and design trend presentation.  This inspirational journey takes you from the design influences of Milan and Paris to fashion runways of NY and LA to creative design and architecture to the influences that surround us by Mother Earth itself!

Design and Color Trends, Inspiration, Jackie Jordan, Interiors Designers and Decorative Artists all together for inspiration and networking...  Don't Miss it!

ColorMix Preview, featured on RSVP Design Services Blog:

http://rsvpdesignservices.wordpress.com/

Throughout the 2012 Color Forecast presentation, the main colors mentioned were blues, greens, neutrals and reds.

2012 Color Forecast

According to the Sherwin-Williams website, “The blues consist of a soothing palette celebrates a pair of functional and treasured blues: denim and water. It explores the darkest indigo to faded-jeans hues, some with violet undertones, as well as the calm, shimmery shades that reflect rivers, lakes and seas.”   Some fantastic examples of blues are the royal wedding, Netherlands floating apartment complex, Richard Ginori china, and of course the planet earth!

Kate Middleton in Blue!

Netherlands Floating Apartment Complex

Richard Ginori Fine China

Planet Earth

Here is a great video from Sherwin-Williams on the blue hues!
http://www.youtube.com/watch?v=rtM4rx7kG3Q&feature=related
According to the Sherwin-Williams website, “Casting aside the more innocent yellow-tinged greens of the past, this eclectic palette focuses on greens that are lush, moody and complex. It showcases the depths of the sea and forest; leafy motifs; rustic natural textures; and organic elements such as algae, moss and seaweed.”  Some fantastic example of greens are algae, an Amsterdam Boutique Hotel, “Land Carpet”, and a Kartell Victoria Ghost Chair by Philippe Starck.

Algae

Amsterdam Boutique Hotel

"Land Carpet"

Kartell Victoria Ghost Chair by Philippe Starck

Here is a great video from Sherwin-Williams on the green hues!
http://www.youtube.com/watch?v=7M6enTeOhNw&feature=related
According to the Sherwin-Williams website,  ”Raw materials continue to influence color trends, especially the more subtle hues. Picture a field of grain, pile of pebbles, weathered wood and earthen clay. Gold tones embody the sun and soft metallics — and warm up this understated yet refined palette. Textural elements, such as linen, unfired porcelain and mixed woods, provide subtle tonal variations.”  Some fantastic examples of neutrals are linen, cork, Weitzner Limited Oracle natural wallcovering, and grain.

Linen

Cork Chair

Weitzner Limited Oracle Natural Wallcovering

Grain

Here is a great video from Sherwin-Williams on the neutral hues!
http://www.youtube.com/watch?v=BEPy7u7hRXw&feature=related
According to the Sherwin-Williams website, ” Red is the color of love, fire and the earth’s molten core, and it stirs raw emotions ranging from the deepest passion to the softest femininity. This saturated palette includes hues of brilliant flowers and glowing embers. It isn’t a single red, but a deep gradation of fuchsias, red-oranges, violets and delicate pinks.”  Some fantastic examples of reds are a Marion Rose piece of Art, a red gerber daisy, red/pink boutique room, and red lipstick.

Marion Rose Artwork

Red Gerber Daisy

Boutique Room

Red Lipstick

Here is a great video from Sherwin-Williams on the red hues!
http://www.youtube.com/watch?v=o6hS292mS24&feature=related

 

2012 Colormix by Sherwin Williams

I hope to see you soon!

Thanks

Ed

ed@mattinglynolimitspaint.com

@FauxImpressions on Twitter

www.sherwin.com/faux

http://www.swstir.com/

http://www.fauxforum.com/
http://www.fauxology.com/

Information on IDAL at:

http://www.decorativeartisans.org/

http://www.artisphereonline.com/

Segreto: Secrets to Finishing Beautiful Interiors.

Proper Metallic Roller Application

For more details go to www.swfaux.com

Metallics Roller Applied:

It is important to fully seal new drywall with one of Sherwin-Williams premium latex primers.  apply 2 coats of the specified base paint in ProMar 200 ZERO VOPC eggshell paint or Duration home Matte paint.  Allow to fully dry.

Next apply a generous application of Faux Impressions, Metallic using a 6" x 1/2" microfiber mini roller sleeve and a 9" x 9/16" microfiber roller sleeve.  Use the mini roller to get into ceiling, baseboards lines and corners.  Pull out of the corners in random curving motions.  (Random curving "X's")  As you get away from the corners you can switch to the 9" roller frame and handle and continue with the random roll application, blending and working across and down the wall.

Always maintain a wet edge and "Go HJeavy or Go Home!" in your application.  (300 sq ft to a gallon)  One person or a team can roll the product on regularly as long as another person or team comes behind and backrolls using the mini and 9" microfiber rollers, fully loaded, breaking up the "straight up-and-down rolled" pattern with the random motions.  Again, do NOT backroll with a dry roller.  This type of "wet" and generous application allows for the metallic to flow and level and "melt" to the nearly sprayed appearance.

Spraying:

You can spray through and airless or an air assist unit as long as you take the filters out of the hose and the gun and use a fine finishing tip and approx 2000 psi.

The Faux Impressions Metallic is about as durable as semi gloss paint.  For additional durability, apply a coat of Sher-Clear 1K semi gloss water based poly.

For custom Metallic colors, contact your local Sherwin-Williams delaer.  They will be able to mix your custom color using a 20% paint formula.  Simply paint the wall your chosen color and apply the 20% tinted metallic.  Create a sample board for final visual effect prior to paint a wall or room.

For more installation information contact Ed Mattingly at ed@mattinglynolimitspaint.com

Thanks

Ed

ed@mattinglynolimitspaint.com

@FauxImpressions on Twitter

http://www.swfaux.com/

http://www.swstir.com/

http://www.fauxforum.com/
http://www.fauxology.com/

Information on IDAL at:

http://www.decorativeartisans.org/

http://www.artisphereonline.com/